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The New Positioning The Latest on the World's #1 Business Strategy cover
  • ISBN: 9780070653283
  • ISBN10: 0070653283

The New Positioning The Latest on the World's #1 Business Strategy

by Jack Trout

  • List Price: $12.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 01/01/1997
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Description
Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this classic book, has taken positioning to the next level--in a path-breaking volume that is the marketing treatise for the next decade. He demonstrates what it takes to keep companies moving onward and upward.
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