The Next Economy Will You Know Where Your Customers Are?
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 02/01/2003
Description:
Marketing guru Elliott Ettenberg explores an emerging business trend. As baby boomers retire, history's biggest spenders will dramatically cut back, forcing retailers to fight harder in dwindling markets. To survive this power shift, The Next Economy provides strategies companies can use to prepare themselves for success in the years ahead -- giving them new and exciting ways to triumph in an ever-changing market.
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