The Origins of Graphic Design in America 1870-1920
- Binding: Hardcover
- Publisher: Yale Univ Pr
- Publish date: 09/01/1997
What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize themselves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.
"This thorough investigation of the roots of graphic design in America opens up an area of study that has been much neglected. Thomson brings to the table a fresh account of design as a discipline interconnected with social change". -- Peter Hall, associate editor, I.D. Magazine
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