The Power of Corporate Communication
- List Price: $51.00
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill Education
- Publish date: 05/01/2002
Description:
Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged -- and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges.
Expand description
Written by two leaders in today's corporate communication field -- Paul Argenti is the author of 1994's groundbreaking Corporate Communication -- The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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