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The Power of Strategic Thinking Lock in Markets, Lock Out Competitors cover
  • ISBN: 9780071357777
  • ISBN10: 0071357777

The Power of Strategic Thinking Lock in Markets, Lock Out Competitors

by Michel Robert

  • List Price: $24.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 02/01/2000
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Description
Mega-successful companies like Intel, Wal-Mart, and Microsoft never imitate their competitors. Instead, their strategy is a devastating one-two punch -- they rewrite the rules of their respective industries, then lock in markets as their competitors shrivel to irrelevance.<P>Picking up where his popular Strategy Pure & Simple II leaves off, Robert shows senior executives and corporate planners in all industries how to adapt and implement this rule- busting strategic approach. Along with targeted guidance he includes instructive case studies of real-life companies that have prospered by taking control of the rules of play.
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