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The Race Trap: Smart Strategies for Effective Racial Communication in Business and in Life cover
  • ISBN: 9780066620015
  • ISBN10: 0066620015

The Race Trap: Smart Strategies for Effective Racial Communication in Business and in Life

by Johnson, Robert

  • List Price: $28.00
  • Binding: Hardcover
  • Publisher: HarperCollins Publishers
  • Publish date: 01/01/2002
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Despite tremendous strides made in racial tolerance and diversity training, today's workplaces remain minefields of misunderstanding and bad feelings. In addition to lowered morale, reduced productivity, and lost sales, unresolved racial issues incur the kinds of serious legal and financial penalties suffered by Denny's Restaurants, Texaco Oil, and dozens of other companies in recent years.

Written by two of the nation's leading experts in racial communication, this book is a must-read for managers who deal with a diverse workforce, or anyone interested in improving their effectiveness in multiracial settings. Rather than attempt to change readers' feelings and attitudes, this book offers proven practical strategies for managing, working with, selling to, and communicating with people of different races.

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