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The Reasoning Voter Communication and Persuasion in Presidential Campaigns cover
  • ISBN: 9780226675442
  • ISBN10: 0226675440

The Reasoning Voter Communication and Persuasion in Presidential Campaigns

by Samuel L. Popkin

  • List Price: $41.00
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Univ of Chicago Pr
  • Publish date: 09/01/1991
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Description
Packer with examples from the presidential campaign trails, 'The Reasoning Voter' is an insider's look at campaigns, candidates, media, and voters. Veteran Political consultant and political scientist Samuel Popkin arrives at a new model of the way voters sort through commercials and sound bites to choose a candidate.
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Better World Books West

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U of Chicago Press, Chicago, IL, 1991. 1st Edition, 1st Printing, Fine-/Fine,
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