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The Selling of the President

by Joe McGinniss

  • ISBN: 9780140112405
  • ISBN10: 0140112405

The Selling of the President

by Joe McGinniss

  • Binding: Paperback
  • Publisher: Penguin USA
  • Publish date: 08/01/1988
  • ISBN: 9780140112405
  • ISBN10: 0140112405
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Description: McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.
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