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The Silk Road to International Marketing

by Ambler, Tim Styles, Chris

  • ISBN: 9780273642039
  • ISBN10: 0273642030

The Silk Road to International Marketing

by Ambler, Tim Styles, Chris

  • List Price: $30.00
  • Binding: Hardcover
  • Publisher: Financial Times/Prentice Hall
  • Publish date: 01/01/2000
  • ISBN: 9780273642039
  • ISBN10: 0273642030
used Add to Cart $1.67
You save: 94%
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Description: In the new century, few businesspeople will be untouched by international marketing: those who do not venture oversees will find themselves competing at home with foreign firms and brands. International marketing has become crucial to success; it has also become far more complicated. The Silk Road to International Marketing presents a new model for international marketing -- SILK (Social Information, Learning, and Knowledge) -- which encompasses every aspect of successful international marketing. SILK offers a complete roadmap for designing effective international marketing strategies that add value every step of the way. Relevant to small businesses and global organizations alike, the book covers planning, decision-making, and implementation. Written by two leading experts in international marketing, it is replete with practical examples and actionable ideas.
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Seller Condition Comments Price  
Seller: Owls Books
Location: Toledo, OH
Condition: Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Price:
$1.67
Comments:
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: Better World Books West
Location: Mishawaka, IN
Condition: Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
Price:
$2.76
Comments:
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
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