The Survey Research Handbook
- List Price: $181.33
- Binding: Paperback
- Edition: 3
- Publisher: McGraw-Hill
- Publish date: 11/01/2003
Description:
PART ONE: Planning and Designing the Survey Chapter 1: Initiating a Survey Chapter 2: Planning the Project Chapter 3: Designing the Sample PART TWO: Developing Survey Instruments Chapter 4: Composing Questions Chapter 5: Creating Item Scales Chapter 6: Building Questionnaires PART THREE: Collecting and Processing Data Chapter 7: Self-Administered Surveys Chapter 8: Collecting Interview Data Chapter 9: Processing Data PART FOUR: Interpreting and Reporting Results Chapter 10: Describing Data Distributions Chapter 11: Measuring item Interactions Chapter 12: Reporting the Information Appendix A: Conducting Focus Groups B: Conducting Experiments C: Presenting Survey Results GLOSSARY INDEX
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