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  • ISBN: 9780273611134
  • ISBN10: 0273611135

The Total Manager

by Coates, Charles

  • List Price: $28.95
  • Binding: Hardcover
  • Publisher: Pitman Publishing
  • Publish date: 12/01/1994
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Description
Drawing on real-life case studies from around the world, this book challenges conventional management thinking by taking a holistic view linking financial and non-financial aspects of business. This book shows managers how to understand customer needs, combine products and services to meet those needs, manage the costs involved, maximize growth and profitability, and motivate staff.
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