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The Ultimate Guide to Sports Marketing: 2nd Edition

by Graham, Stedman

  • ISBN: 9780071381130
  • ISBN10: 0071381139

The Ultimate Guide to Sports Marketing: 2nd Edition

by Graham, Stedman

  • List Price: $24.95
  • Publisher: McGraw-Hill Companies
  • ISBN: 9780071381130
  • ISBN10: 0071381139
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Description: The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.
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