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The Whole Brain Business Book cover
  • ISBN: 9780070284623
  • ISBN10: 0070284628

The Whole Brain Business Book

by Ned Herrmann

  • List Price: $24.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 03/01/1996
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Description
"How can your business understand its customers on a more substantive level? Improve teamwork? And fully utilize its human assets, given the constant push to improve the bottom line?" The Whole Brain Business Book offers creative and innovative ways to address these vital issues. It will show you and your organization how to: break free of the "brain rut" that occurs when work is dominated by one thinking style; tap the talents of visionaries and communicators to blossom in times of chaos; build mentally diverse "Whole Brain Teams" that geometrically increase results in marketing, advertising, sales and all forms of problem solving; and develop breakthrough insights that will improve the way you supervise, manage, lead, and resolve conflict; and establish a climate for ongoing creativity and receptivity to change. Ned Herrmann's extensive, long-term research on thinking and creativity has won national awards. His work is widely regarded as superseding "left brain/right brain" models and other earlier concepts. He developed and validated the Herrmann Brain Dominance Instrument, as assessment tool completed by more than a million people, and designed leading international workshops on creative, strategic, and whole brain thinking. His ideas are in use at Fortune 100 companies and smaller firms worldwide. Here at last he presents his concepts to business readers everywhere. Enhanced by exercises that will help you to better understand your own thinking styles - and enriched by examples from DuPont, General Electric, and other companies now profiting from Whole Brain Technology - The Whole Brain Business Book will introduce new levels of flexibility, creativity, and innovation into yourcorporate culture.
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A book with obvious wear. May have some damage to the cover or binding but
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Connecting readers with great books since 1972. Used books may not include
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May have shelf wear or edge rubbing. Pages are clean and free of textual notes or other markings.
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Pages may have contain writing, highlighting or notes. May be an ex library copy with library markings. Dust jacket or accessories may not be included.
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1996 hardcover with dj, small amount of highlighting noted on less than 10
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Ships worldwide with delivery confirmation. We answer all e-mails within one business day. Sewn binding. Cloth over boards. 334 p. McGraw-Hill Training.
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