Description: Customer Service: The Competitive Weapon for the 1990sDemand for total customer service is rolling over business like a juggernaut. Companies that master service will triumph; those that ignore it will be swept into bankruptcy. "Total Customer Service shows why understanding customer service is imperative, how to achieve it, what it costs, and provides a six-point plan for acquiring the decisive weapon in business wars. The Six-Point Plan for Gaining the Competitive Edge - Devise a service strategy- Get top managers to behave like customer service fanatics- Concentrate on motivating and training employees- Design products and services that make good customer service possible- Invest in service infrastructure- Monitor achievement of customer service goals

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