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Typographic Communications Today

by Edward M. Gottschall

  • ISBN: 9780262071147
  • ISBN10: 0262071142

Typographic Communications Today

by Edward M. Gottschall

  • List Price: $100.00
  • Binding: Hardcover
  • Publisher: Mit Pr
  • Publish date: 03/01/1989
  • ISBN: 9780262071147
  • ISBN10: 0262071142
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Description: Suddenly, the universe of people making typographical decisions has expanded. Effective visual communication through the informed manipulation of the size and style of type, its placement on a two dimensional surface, its integration with graphic material, and the quality of its reproduction is within reach of anyone who has a computer. "Typographic Communications Today places this phenomenon in historical perspective, covering the whole of 20th century graphic design.

With over 900 illustrations, more than 500 in color, it is an essential reference book for graphic artists and designers and for those who, regardless of profession are involved in design choices. It clarifies the options available in this new era of print while at the same time examining the new technologies in the context of art history. The numerous quotations by first rate designers make this a treasury of good thinking about the hows and whys of typographic design.

Types are displayed and grid systems employed as they are being discussed. Gottschall's lively commentary examines the many typographic solutions designers have evolved for communication problems, beginning with the creative solutions devised by artists, painters, architects, poets and concluding with the new opportunities and challenges posed by computers and laser technology

Several chapters focus on how these technologies have changed the ways typefaces are being designed and used. Gottschall explains how terminals, output devices, networks, scanners, and software have revolutionized the world of typesetting and given graphic designers a whole new set of tools, freedoms, and restrictions. The chapter "Bits,Bytes, and Typographic Design, " for example, offers a state of the art review of keyboarding on terminals, image scanning, electronic filing, and networking. Not only does Gottschall discuss the role of personal computers and word processing software, he also reviews the packages and languages available from all of the major corporate players Apple, Xerox, Wang, IBM AT&T, Interleaf, and many others and evaluates the future of such possibilities as X-ray chip etching.

Edward M. Gottschall is Vice Chairman of International Typeface Corporation and Editor of U&lc magazine.
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Sewn binding. Cloth over boards. Contains: Illustrations. Audience: General/trade.
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Sewn binding. Cloth over boards. Contains: Illustrations. Audience: General/trade.
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0262071142 Hardcover. Minor shelf-wear. Minor Shelf wear to exterior. Inside
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0262071142 Hardcover. Minor shelf-wear. Minor Shelf wear to exterior. Inside
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Sewn binding. Cloth over boards. 255 p. Contains: Illustrations. No expedited
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Sewn binding. Cloth over boards. 255 p. Contains: Illustrations. No expedited
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Seller: Powell's Books Chicago
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1989. Hardcover. Very Good.
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1989. Hardcover. Very Good.
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Seller: Grendel Books, ABAA/ILAB
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0262071142. Color and black and white illustrations throughout. First edition thus. Fine in an about fine dust jacket.
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0262071142. Color and black and white illustrations throughout. First edition thus. Fine in an about fine dust jacket.
Seller: The Dusty Bookshelf
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9780262071147. Size: Folio-over 12"-15" tall. Text unmarked. Jacket lightly
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9780262071147. Size: Folio-over 12"-15" tall. Text unmarked. Jacket lightly
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Folio-over 12"-15" tall. DJ in plastic cover. Incl. Select Biblio, and Index.
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Seller: Design Books
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This is a very good hardcover copy in a very good dustjacket with light wear
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This is a very good hardcover copy in a very good dustjacket with light wear
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