Understanding Business
- List Price: $138.44
- Binding: Hardcover
- Edition: 7
- Publisher: McGraw-Hill College
- Publish date: 08/01/2004
Description:
Chapter 1 Managing Within the Dynamic Business Environment Taking Risks and Making Profits. Chapter 2 How Economics Affects Business: The Creation and Distribution of Wealth Chapter 3 Competing in Global Markets Chapter 4 Demonstrating Ethical Behavior and Social Responsibility Appendix Working within the Legal Environment of Business Chapter 5 Choosing a Form of Business Ownership Chapter 6 Entrepreneurship and Starting a Small Business Chapter 7 Management, Leadership, and Employee Empowerment Chapter 8 Adapting Organizations to Today's Markets Chapter 9 Producing World-Class Goods and Services Chapter 10 Motivating Employees and Building Self-Managed Teams Chapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Employee-Management Issues and Relationships Chapter 13 Marketing: Building Customer and Stakeholder Relationships Chapter 14 Developing and Pricing Products and Services Chapter 15 Distributing Products Quickly and Efficiently Chapter 16 Today's Promotional Techniques Chapter 17 Using Technology to Manage Information Chapter 18 Understanding Financial Information and Accounting Chapter 19 Financial Management Chapter 20 Securities Markets: Financing and Investing Opportunities Chapter 21 Understanding Money and Financial Institutions Chapter 22 Managing Personal Finances to Achieve Financial Security Appendix: Managing Risk
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