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When Economics Means Business: The New Economics of the Information Age cover
  • ISBN: 9780273637400
  • ISBN10: 0273637401

When Economics Means Business: The New Economics of the Information Age

by Kermally, Sultan

  • List Price: $24.99
  • Binding: Paperback
  • Publisher: Pitman Publishing
  • Publish date: 01/01/2008
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Description
The core of traditional management thinking is based on the foundations of traditional economic thinking. As economies shift from the industrial age to the information age, the rules of economic engagement are undergoing radical change.

The theory of sustainable competitive advantage is being undermined by the new mobility of technology and capital. The old reliable laws of production, capital and labor are being undermined by the new primacy of illusive intellectual capital. This changing world economy calls for a new set of economics rules for business and global competition.

When Economics Means Business re-appraises the economic foundations of business, and fuses the language of economic theory with the new realities of a dynamic and complex global economy.

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