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When Mbas Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media

by Doug Underwood

  • ISBN: 9780231080491
  • ISBN10: 0231080492

When Mbas Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media

by Doug Underwood

  • List Price: $34.00
  • Binding: Paperback
  • Publisher: Columbia Univ Pr
  • Publish date: 09/01/1995
  • ISBN: 9780231080491
  • ISBN10: 0231080492
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Description: This in-depth, behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Todayization" of newspapers threaten the values that have guided generations of American journalists. Underwood takes readers on a tour of the large corporations that dominate today's media, uncovering how demands for high-profit, "reader-friendly" journalism are handcuffing journalists and turning the news into just another product in the great American sellathon. His lucid discussion draws from more than one hundred interviews with newspaper editors, reporters, and consultants, as well as from a three-year management policy survey administered to 429 newsroom employees at twelve daily newspapers. Writing with anger but with a deep affection for the trade, he examines the growing economic pressures within the industry, the roots of the managerial revolution, and the impact of marketplace journalism on the operation of the newsroom and employee morale.
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Seller: Better World Books West
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Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Seller: Hippo Books
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All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: Midtown Scholar Bookstore
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0231080492 Crisp, clean, unread paperback with very light shelfwear and a remainder mark to one edge-NICE!
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0231080492 Crisp, clean, unread paperback with very light shelfwear and a remainder mark to one edge-NICE!
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Trade paperback (US). Glued binding. 259 p. Audience: General/trade.
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Trade paperback (US). Glued binding. 259 p. Audience: General/trade.
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Softcover. Cover is in very good condition with normal shelf and use wear. Tight binding. Clean unmarked text. No highlighting or pen/pencil markings. We ship daily.
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Softcover. Cover is in very good condition with normal shelf and use wear. Tight binding. Clean unmarked text. No highlighting or pen/pencil markings. We ship daily.
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