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Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere

by NEWELL

  • ISBN: 9780071374378
  • ISBN10: 007137437X

Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere

by NEWELL

  • List Price: $29.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 01/01/2004
  • ISBN: 9780071374378
  • ISBN10: 007137437X
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Description: Within three years, more than 500 million people will be using some form of wireless device. To marketers just learning the rules of online sales, the marketing possibilities of wireless communications are staggering. This emerging technology, already established in Europe and Asia, opens the door for countless e-marketing and mobile-marketing opportunities--and risks.

"Wireless Rules shows marketers how to safely, and effectively, impact customers in the wireless have-it-now culture. The first comprehensive guide to go beyond obsolete strategic frameworks to outline customer-centric wireless techniques, it features:

* Wireless methods to develop customer loyalty
* Case studies of permission marketing and data mining tools
* Tips for creating individualized, real-time marketing messages

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Seller: HPB Inc.
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: Bluewater Books
Location: Fort Gratiot, MI
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Sewn binding. Cloth over boards. 330 p. Contains: Illustrations. Audience: General/trade.
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Sewn binding. Cloth over boards. 330 p. Contains: Illustrations. Audience: General/trade.
Seller: Ohio Valley Goodwill
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