Women's Sport and Spectacle Gendered Television Coverage and the Olympic Games
- List Price: $110.00
- Binding: Hardcover
- Publisher: Greenwood Pub Group
- Publish date: 05/01/1998
Description:
Historically the mass media have marginalized women's sports by devoting more coverage to masculine sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic games are focused upon, because it is one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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The Maryland Book Bank
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$10.12
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Ergodebooks
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CooleyBooks
Very Good
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$44.98
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