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Women's Sport and Spectacle Gendered Television Coverage and the Olympic Games cover
  • ISBN: 9780275958565
  • ISBN10: 0275958566

Women's Sport and Spectacle Gendered Television Coverage and the Olympic Games

by Gina Daddario

  • List Price: $110.00
  • Binding: Hardcover
  • Publisher: Greenwood Pub Group
  • Publish date: 05/01/1998
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Description
Historically the mass media have marginalized women's sports by devoting more coverage to masculine sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic games are focused upon, because it is one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.
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Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
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$48.33