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Word on Business: It's an Information Economy. Be a Smart Informer

by Luesby, Jenny

  • ISBN: 9780273644118
  • ISBN10: 0273644114

Word on Business: It's an Information Economy. Be a Smart Informer

by Luesby, Jenny

  • List Price: $27.00
  • Binding: Paperback
  • Publisher: Financial Times/Prentice Hall
  • Publish date: 12/01/2003
  • ISBN: 9780273644118
  • ISBN10: 0273644114
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Description: The exponential growth in business coverage has given words a power beyond their size; affecting our interpretation and response to company news, corporate decisions, economic indicators and market movements. In the world of business, to be fluent in their use is to be a successful player.

No surprise then that business reporting is the world's fastest growing information sector; from journalists and information providers to PR agencies and financial analysts, but its usefulness rests on the capability of information providers to communicate business meaningfully.

Words are the principle currency in this knowledge economy and this book will enable you to use them to your business advantage.

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