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e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy cover
  • ISBN: 9780071371780
  • ISBN10: 0071371788

e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

by ROBERT

  • List Price: $24.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill Trade
  • Publish date: 12/01/2008
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Description
Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e- commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy.<P>Based on Robert's two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today's most powerful strategic tool, the Internet.
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