Description: The perfect gift for all ages, Pinocchio as you've never seen him before: telling his own story through the master storyteller and award-winning author of WAR HORSE. "Now - there's no point in pretending here - I was, and still am deep down, a puppet. Everyone knows Pinocchio is a puppet. I reckon I must be just about the most famous puppet the world has ever known. But the truth is I'm not just a puppet, I'm more than just bits of wood and string. I'm me. So I thought it was about time that I, Pinocchio, told you my story..." So begins this stunningly beautiful interpretation of the classic story. Michael Morpurgo channels Pinocchio's words to tell the famous puppet's story in his own inimitable, cheeky and always funny way. Lavishly illustrated throughout in full color by the acclaimed Emma Chichester Clark, this is a must-have gift for all book lovers, and an utterly charming and surprising adaptation of a much-loved tale. Gold title * A stunningly lyrical retelling of this classic tale from highly-acclaimed and bestselling author Michael Morpurgo and beautifully illustrated by Emma Chichester Clark * Michael Morpurgo's English Language sales exceed 34 million copies to date (October 2013)! * Michael Morpurgo's UK sales exceed 5 million copies to date! * It's been 130 years since the original tale by Collodi. Now Morpurgo channels Pinocchio's words to tell the famous puppet's story in his own inimitable, cheeky and always funny way * Morpurgo's UK sales to date exceed 5 million copies! * PR will target the Mums strand of media supporting launch (Mumsnet, mummy bloggers, BritMum network) and work with parenting sites, online media, Guardian Online and the Young Times * Marketing will focus on promotion through the Disney Mums network, plus Disney Channel online, offering exclusive signed copies and Emma Chichester Clark prints with a Christmas gifting focus in November

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