Description: Boldly extending and deepening the pathways blazed by Marshall McLuhan, Paul Levinson presents an engaging tour of how communications media have been responsible for major developments in history and for the significant changes in our personal and social lives today. The Soft Edge explores how information technologies influence events in decisive ways at crucial times in history and how they are selected for survival based on how well they accommodate human needs. Using often original and unusual interpretations of both historic and recent events, Levinson brilliantly displays the role new media plays in society, the effects that human choice has on this (r)evolution, and what's in store for us in the future.

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