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Description:
Marshall McLuhan died on the last day of 1980s, on the doorstep of the personal computer revolution. Yet McLuhan's ideas, developed in the 1950s, '60s and '70s, presaged a world of media in motion, and its impact on our lives on the dawn of the new millennium.
McLuhan's phrase, "the medium is the message" is his best known and most misunderstood concept. Paul Levinson presents the accuracy of McLuhan's thinking unavailable while he was alive, and shows him as a man struggling to communicate in an electronic pattern via the straightjacket of paper. Levinson also examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.
By exploring the technological influence in industries from publishing to politics, entertainment to business, McLuhan opened the doors for understanding the human relationship with technology. Levinson's own exploration of McLuhan's significance in the new electronic generation clarifies the prophetic insights, principles and constructs in McLuhan's work.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Condition: Very Good. Bright covers with light shelf rub. Small laminate nick
[...]
Condition: Very Good. Bright covers with light shelf rub. Small laminate nick at lower front corner and a short crease at the upper front corner; faint crease at foot of spine. Fore-edge lightly toned. Text clean and unmarked; binding tight and square. ---. Accessible synthesis of Marshall McLuhan for the internet era by media scholar Paul Levinson. Chapters include Introduction: Coinciding Realms; The Reluctant Explicator; Net Content; The Song of the Alphabet in Cyberspace; Online Angels; From Voyeur to Participant; The Fate of the Center; The Mind Behind the Screen; Way Cool Text; The Rusted Gatekeeper; Serfs to Surf; Beauty Machines; Balinese at Work Online. Front cover notes the book won the 2000 Lewis Mumford Award for Outstanding Scholarship.
Condition: Very Good. Bright covers with light shelf rub. Small laminate nick
[...]
Condition: Very Good. Bright covers with light shelf rub. Small laminate nick at lower front corner and a short crease at the upper front corner; faint crease at foot of spine. Fore-edge lightly toned. Text clean and unmarked; binding tight and square. ---. Accessible synthesis of Marshall McLuhan for the internet era by media scholar Paul Levinson. Chapters include Introduction: Coinciding Realms; The Reluctant Explicator; Net Content; The Song of the Alphabet in Cyberspace; Online Angels; From Voyeur to Participant; The Fate of the Center; The Mind Behind the Screen; Way Cool Text; The Rusted Gatekeeper; Serfs to Surf; Beauty Machines; Balinese at Work Online. Front cover notes the book won the 2000 Lewis Mumford Award for Outstanding Scholarship.
