Description: Outdoor advertising is one of the oldest and purest forms of communication. From the earliest painted Roman walls to the latest video and laser projections in Piccadilly Circus, commercial signs have always been a powerful and dynamic medium. Until now, however, they have remained largely undocumented. Advertising Outdoors looks at the art and ingenuity of art directors and copywriters who devise the artwork and ideas, and explores how their creative input drives an industry that supplies large-scale frames -- billboards, transit shelters, bus sides, taxis, airships and many other location opportunities. David Bernstein also looks at the rise of 'commercial art', the development of advertising as a discipline and an industry, and the role that advertising plays in modern life, making direct reference to examples of successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients.

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