2,239 Tested Secrets for Direct Marketing Success

Description:

The secrets, rules, and wisdom of nearly 200 of the great masters, from David Ogilvy and Max Sackheim to Herschell Gordon Lewis and J. Peterman, are now available in this one conveniently organized volume -- the first ever of its kind. You'll get all the best advice for achieving direct marketing success on every subject of interest: print advertising, new media, creative, testing, measurement and fulfillment, and much more. 2,239 Tested Secrets for Direct Marketing Success includes a comprehensive index and bibliography. In short, this guide will help you to: -- Rethink your strategy and tactics -- Network with your colleagues -- Find information on a particular subject quickly and easily