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100 Leo's Wit & Wisdom from Leo Burnett
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Leo Burnett
- Category: Advertising & Promotion - Business & Economics
- ISBN: 9780844234205
- ISBN10: 0844234206
- Edition: 1
- Publisher: Butter Busters Pub
- Publish Date: 1995-02-01
- Binding: Paperback
- Dimensions: 4.25 L x 5.75 W x 0.50 H
- Weight: 0.25 lbs
Description:
A forceful personality whose love of advertising influenced the meteoric rise of his own agency to one of the world's best, Leo Burnett challenged advertising professionals everywhere to reject compromise and "Reach for the Star." This one of a kind collection of inspiring quotes from the advertising legend provides a fascinating insight into his thinking on creativity, artistic integrity, motivation, teamwork, and the business of selling.
