Essentials of Advertising Principles
- List Price: $5.95
- Binding: Paperback
- Publisher: Research & Education Assn
- Publish date: 07/01/1992
Description:
Subjects include the definition of marketing, advertising classifications, structure of the advertising business, consumer behavior decisions, market segmentation, media planning, print media production, broadcast media production, copywriting, advertising design, sales promotion, business/corporate advertising and public relations, non-profit advertising, and international advertising.
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