Description: " Star Wars is almost too big a subject for any one mind to grasp, but Dan Golding's look at how the franchise maintains its nostalgic glow in the Disney era stays on target, excavating the unique combination of art and commerce that holds Star Wars together."--Adam Rogers, deputy editor of Wired and author of Proof: The Science of Booze "Star Wars after Lucas is a useful and welcome review of the past four decades of Star Wars , as well as the strategies that corporations are increasingly adopting in order to perpetuate franchises. In particular, Dan Golding aptly describes Lucasfilm's struggles to balance nostalgic appeals with a growing commitment to diversity and inclusivity." --A. D. Jameson, author of I Find Your Lack of Faith Disturbing: Star Wars and the Triumph of Geek Culture "Dan Golding's wonderful book strikes a perfect balance between criticism and knowledgeable fandom. Approaching Disney-era Star Wars , his writing provides important insights into the workings of nostalgia culture, transmedia storytelling, and the power of transnational media industries in the age of global capitalism. His readings of individual Star Wars texts are thoughtful, nuanced, and theoretically informed, while at the same time relating them back to the complexities of branding, cross-platform marketing, and global entertainment franchising. Star Wars after Lucas is essential reading for anyone with an interest in media franchising, globalization, media industries, and entertainment in the Disney era." --Dan Hassler-Forest, coeditor of Star Wars and the History of Transmedia Storytelling

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