Description: This book provides practical guidance on how to identify and structure real-world business questions in terms that can be answered by quantitative models and data mining. DESCRIPTION: This new book provides practical guidance on how to identify and structure real-world business questions in terms that can be answered by quantitative models and data mining. It also addresses what problems data mining can usefully address and how. Pyle then describes how these findings can be turned into strategic and/or tactical implementations through the use of a simple, comprehensive methodology. TABLE OF CONTENTS: Part I: A Map of the Territory: The World, Knowledge and Models.; Translating Experience.; Modeling and Mining: Putting It Together.; Part II: Business Modeling: What is a Model?; Framing Business Models.; Getting the Right Model.; Getting the Model Right.; Deploying the Model.; Part III: Data Mining: Getting Started.; What Mining Tools Do.; Getting the Initial Model: Basic Practices of Data Mining.; Improving the Mined Model.; Deploying the Mined Model.; Part IV: Methodology: Methodology.; Resources.

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