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Selling the Invisible a Field Guide to Modern Marketing

by Harry Beckwith

ISBN: 9780446520942
ISBN10: 0446520942

Selling the Invisible a Field Guide to Modern Marketing

by Harry Beckwith

List Price: $22.95
Binding: Hardcover
Publisher: Warner Brothers Publications
Publish date: 03/01/1997
ISBN: 9780446520942
ISBN10: 0446520942

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Product Notice

Not returnable and may come without consumable supplements like access codes, CD's, or workbooks.

Description: A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Seller

Condition

Comments

Price

Seller: Greenworld Books

★

Location: Arlington, TX

Condition:

Excellent condition book with clean cover and pages. Barely handled with minimal wear. An outstanding copy close to enjoy!

Price:

$1.11

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Comments:

Excellent condition book with clean cover and pages. Barely handled with minimal wear. An outstanding copy close to enjoy!

Seller: Greenworld Books

★

Location: Arlington, TX

Condition:

Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid nice copy to enjoy.

Price:

$1.11

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Comments:

Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid nice copy to enjoy.

Seller: Goodwill of Greater Milwaukee

★

Location: Milwaukee, WI

Condition:

Book is considered to be in good or better condition. The actual cover image

[...]

Price:

$1.11

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Comments:

Book is considered to be in good or better condition. The actual cover image

[...]

Seller: Zoom Books East

★

Location: Glendale Heights, IL

Condition:

Book is in very good condition and may include minimal underlining

[...]

Price:

$1.11

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Comments:

Book is in very good condition and may include minimal underlining

[...]

Seller: Greenworld Books

★

Location: Arlington, TX

Condition:

Good condition. It may show normal signs of use such as light writing

[...]

Price:

$1.11

Add to Cart

Comments:

Good condition. It may show normal signs of use such as light writing

[...]

Seller: Goodwill of Greater Milwaukee

★

Location: Milwaukee, WI

Condition:

Book is considered to be in acceptable condition. The actual cover image may

[...]

Price:

$1.11

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Comments:

Book is considered to be in acceptable condition. The actual cover image may

[...]

Seller: 3brothers Bookstore

★

Location: Absecon, NJ

Condition:

Cover may have light wear pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Price:

$1.37

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Comments:

Cover may have light wear pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Seller: Goodwill of Colorado

★

Location: COLORADO SPRINGS, CO

Condition:
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All pages and cover are intact. Dust jacket included if applicable though it

[...]

Price:

$1.45

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Comments:

All pages and cover are intact. Dust jacket included if applicable though it

[...]

Seller: Goodwill of Colorado

★

Location: COLORADO SPRINGS, CO

Condition:
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Item may have minor cosmetic defects marks wears cuts bends crushes on the

[...]

Price:

$1.53

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Comments:

Item may have minor cosmetic defects marks wears cuts bends crushes on the

[...]

Seller: Goodwill of Colorado

★

Location: COLORADO SPRINGS, CO

Condition:
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All pages and the cover are intact but shrink wrap dust covers or boxed set

[...]

Price:

$1.53

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Comments:

All pages and the cover are intact but shrink wrap dust covers or boxed set

[...]

Seller: Off The Shelf

★

Location: Imperial, MO

Condition:
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The item shows wear from consistent use but it remains in good condition and

[...]

Price:

$2.01

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Comments:

The item shows wear from consistent use but it remains in good condition and

[...]

Seller: Gulf Coast Books

★

Location: Cypress, TX

Condition:

Size: 5x0x7;

Price:

$2.06

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Comments:

Size: 5x0x7;

Seller: Orion Tech

★

Location: Arlington, TX

Condition:

Size: 5x0x7;

Price:

$2.06

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Comments:

Size: 5x0x7;

Seller: BookDrop

★

Location: Phoenix, AZ

Condition:

A copy that has been read remains in good condition. All pages are intact and

[...]

Price:

$2.23

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Comments:

A copy that has been read remains in good condition. All pages are intact and

[...]

Seller: The Maryland Book Bank

★

Location: baltimore, MD

Condition:

Used-Very Good.

Price:

$2.31

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Comments:

Used-Very Good.

Seller: The Happy Book Stack

★

Location: Bell Buckle, TN

Condition:
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Book is in good condition and has some writing underlining and or highlighting inside. Cover may have some cosmetic wear.

Price:

$2.63

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Comments:

Book is in good condition and has some writing underlining and or highlighting inside. Cover may have some cosmetic wear.

Seller: Blue Vase Books

★

Location: Interlochen, MI

Condition:
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Missing dust cover otherwise book is in good condition with some wear from normal use.

Price:

$2.72

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Comments:

Missing dust cover otherwise book is in good condition with some wear from normal use.

Seller: BookDrop

★

Location: Phoenix, AZ

Condition:

Gently read. May have name of previous ownership or ex-library edition.

[...]

Price:

$3.08

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Comments:

Gently read. May have name of previous ownership or ex-library edition.

[...]

Seller: Goodwill Central & Coastal VA

★

Location: Richmond, VA

Condition:

Price:

$3.20

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Comments:

Seller: HPB-Red

★

Location: Dallas, TX

Condition:
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Connecting readers with great books since 1972! Used textbooks may not

[...]

Price:

$3.37

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Comments:

Connecting readers with great books since 1972! Used textbooks may not

[...]

Seller: Used Book Company

★

Location: Egg Harbor Township, NJ

Condition:
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Shows minimal signs of wear and previous use. Can include notes highlighting.

[...]

Price:

$3.57

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Comments:

Shows minimal signs of wear and previous use. Can include notes highlighting.

[...]

Seller: Half Price Books Inc

★

Location: Dallas, TX

Condition:
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Connecting readers with great books since 1972! Used books may not include

[...]

Price:

$4.50

Add to Cart

Comments:

Connecting readers with great books since 1972! Used books may not include

[...]

Seller: HPB Inc.

★

Location: Dallas, TX

Condition:
Shipping Icon

Connecting readers with great books since 1972! Used books may not include

[...]

Price:

$4.78

Add to Cart

Comments:

Connecting readers with great books since 1972! Used books may not include

[...]

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Selling the Invisible a Field Guide to Modern Marketing

by Harry Beckwith

Selling the Invisible a Field Guide to Modern Marketing

by Harry Beckwith

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