In their landmark book "The Machine That Changed the World", James Womack and Daniel Jones, two of the top industrial analysts is the world, explained how companies can dramatically improve their performance through the "lean production" approach pioneered by Toyota. "Lean Thinking" extends these ideas to provide a rallying cry for today's corporate leaders.

After a decade of downsizing and reengineering, most companies in North America, Europe, and Japan are still stuck, searching for a formula for sustainable growth and success. The problem, as Womack and Jones explain in "Lean Thinking", is that managers have lost sight of value for the customer and how to create it. What's needed is "lean thinking"-- a groundbreaking new mindset that is revolutionizing the way of the modern business world.

Using case studies of "lean" companies around the world who have energetically embraced leanness in pursuit of their own perfect enterprises, Womack and Jones explain this exciting new concept in fascinating detail.

Clearly demonstrating the simple ideas behind lean thinking that can breathe new life into any company in any industry. "Lean Thinking" offers a new way of thinking, being, and doing for the serious manager-- one that will change the world.