Error title
Some error text about your books and stuff.
Close

4-D Branding: Cracking the Corporate Code of the Network Economy

by Gad, Thomas

  • ISBN: 9780273653684
  • ISBN10: 0273653687

4-D Branding: Cracking the Corporate Code of the Network Economy

by Gad, Thomas

  • List Price: $27.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Financial Times Prentice Hall
  • Publish date: 12/29/2000
  • ISBN: 9780273653684
  • ISBN10: 0273653687
used Add to Cart $2.52
You save: 91%
Marketplace Item
new Add to Cart $43.65
Marketplace Item
Description: 4-D Branding offers a revolutionary four-dimensional model for understanding brand strengths and weaknesses. It can be used to create a new brand or analyze the strategic options for established brands. The model enables companies to create their own unique "brand code" or "mindspace," the unique corporate DNA, that can be used to drive every aspect of a businessfrom product innovation to recruitment. The 4-D model consists of: The Functional Dimension. Describes the unique features of a product or service. The Social Dimension. Speaks about the experience of the consumer as a user, Starbucks did when it introduced European caf culture into the U.S. The Mental Dimension. Creates an individual experience through the brand, as Nike did with "Just do it." Builds value in the minds of its users. The Spiritual Dimension. Talks about what the brand stands for. The 4-D brand goes right to the core of the customer's system of beliefs, as Anita Roddick did with Body Shop. Companies invest fortunes in creating and maintaining their brands. Much of this money is spent with no clear objective or any means of evaluating its impact. 4-D Branding offers both a clear analytical framework and a method of measuring the impact of your branding, backed by a wealth of new examples. Visit www.4dbranding.com " Great brands touch people. One-dimensional branding has to give way to four-dimensional branding. " Sir Richard Branson
Expand description
Seller Condition Comments Price  
Seller: More Than Words
Location: Waltham, MA
Condition: Good
. All orders guaranteed and ship within 24 hours. Your purchase supports More
[...]
Price:
$2.52
Comments:
. All orders guaranteed and ship within 24 hours. Your purchase supports More
[...]
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$9.46
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: The Avocado Pit
Location: Staunton, VA
Condition: Very Good
Shipping Icon
8vo 8"-9" tall; 186 pages.
Price:
$25.87
Comments:
8vo 8"-9" tall; 186 pages.
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$43.65
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Price:
$45.73
Comments:
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
New.
Price:
$77.11
Comments:
New.
Seller: Bonita
Location: Newport Coast, CA
Condition: New
Price:
$92.62
Comments:
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).