Strategic Marketing : Cases, Concepts and Challenges
- List Price: $46.28
- Binding: Hardcover
- Publisher: HarperCollins Publishers
- Publish date: 07/01/2000
Description:
Part 1. Strategic Marketing: Concepts, Processes and Challenges. The Strategy/Marketing Interface. The Strategy Marketing Planning Process. Challenges: Old Dogs xxx; New Tricks. Part 2. Case Studies.
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