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The Complete Idiot's Guide to Brand Management

by Nicolino, Patricia F. A

  • ISBN: 9780028639925
  • ISBN10: 0028639928

The Complete Idiot's Guide to Brand Management

by Nicolino, Patricia F. A

  • List Price: $18.95
  • Binding: Paperback
  • Edition: 3
  • Publisher: Penguin Putnam
  • Publish date: 01/01/2001
  • ISBN: 9780028639925
  • ISBN10: 0028639928
used Add to Cart $1.68
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $25.41
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Owls Books
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May have some shelf-wear due to normal use. Your purchase funds free job
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Seller: The Book Cellar
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Location: Carrollton, TX
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Connecting readers with great books since 1972. Used books may not include
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Seller: Ergodebooks
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Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
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Location: North Las Vegas, NV
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