Error title

Some error text about your books and stuff.

Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

ISBN: 9780029001011
ISBN10: 0029001013

Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

Binding: Hardcover
Publisher: Simon & Schuster
Publish date: 06/01/1991
ISBN: 9780029001011
ISBN10: 0029001013

used Add to Cart $31.09

You save: 11%

FREE shipping on orders over $79!

Product Notice

Not returnable and may come without consumable supplements like access codes, CD's, or workbooks.

new Add to Cart $37.61

Marketplace Item

Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Description: Citing dozens of examples from companies such as Ivory, Nissan, and Ford, this book shows the advantages of putting the long-term health of a brand over short-term performance.

Expand description

Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Seller

Condition

Comments

Price

Seller: Greenworld Books

★

Location: Arlington, TX

Condition:

Good condition book with a firm cover and clean readable pages. Shows normal

[...]

Price:

$1.44

Add to Cart

Comments:

Good condition book with a firm cover and clean readable pages. Shows normal

[...]

Seller: Orion Tech

★

Location: Arlington, TX

Condition:

Size: 6x1x9;

Price:

$2.47

Add to Cart

Comments:

Size: 6x1x9;

Seller: OnlineGoodwill

★

Location: Nashville, TN

Condition:

A copy that has been read, but remains in clean condition. All pages are

[...]

Price:

$2.50

Add to Cart

Comments:

A copy that has been read, but remains in clean condition. All pages are

[...]

Seller: Goodwill of Colorado

★

Location: COLORADO SPRINGS, CO

Condition:
Shipping Icon

All pages and cover are intact. Dust jacket included if applicable though it

[...]

Price:

$2.95

Add to Cart

Comments:

All pages and cover are intact. Dust jacket included if applicable though it

[...]

Seller: Goodwill BookWorks

★

Location: Austin, TX

Condition:

Book shows general signs of use and handling. May have light wear on the

[...]

Price:

$3.71

Add to Cart

Comments:

Book shows general signs of use and handling. May have light wear on the

[...]

Seller: HPB-Ruby

★

Location: Dallas, TX

Condition:
Shipping Icon

Connecting readers with great books since 1972! Used books may not include

[...]

Price:

$5.86

Add to Cart

Comments:

Connecting readers with great books since 1972! Used books may not include

[...]

Seller: HPB Inc.

★

Location: Dallas, TX

Condition:
Shipping Icon

Connecting readers with great books since 1972! Used books may not include

[...]

Price:

$5.86

Add to Cart

Comments:

Connecting readers with great books since 1972! Used books may not include

[...]

Seller: Wonder Book - Member ABAA/ILAB

★

Location: Frederick, MD

Condition:

Very Good condition. Very Good dust jacket. A copy that may have a few

[...]

Price:

$6.08

Add to Cart

Comments:

Very Good condition. Very Good dust jacket. A copy that may have a few

[...]

Seller: Wonder Book - Member ABAA/ILAB

★

Location: Frederick, MD

Condition:

Good condition. Very Good dust jacket. A copy that has been read but remains

[...]

Price:

$6.08

Add to Cart

Comments:

Good condition. Very Good dust jacket. A copy that has been read but remains

[...]

Seller: HPB-Diamond

★

Location: Dallas, TX

Condition:
Shipping Icon

Connecting readers with great books since 1972! Used books may not include

[...]

Price:

$7.01

Add to Cart

Comments:

Connecting readers with great books since 1972! Used books may not include

[...]

Seller: HPB-Red

★

Location: Dallas, TX

Condition:
Shipping Icon

Connecting readers with great books since 1972! Used textbooks may not

[...]

Price:

$7.32

Add to Cart

Comments:

Connecting readers with great books since 1972! Used textbooks may not

[...]

Seller: HPB-Diamond

★

Location: Dallas, TX

Condition:
Shipping Icon

Connecting readers with great books since 1972! Used books may not include

[...]

Price:

$7.59

Add to Cart

Comments:

Connecting readers with great books since 1972! Used books may not include

[...]

Seller: HPB-Diamond

★

Location: Dallas, TX

Condition:
Shipping Icon

Connecting readers with great books since 1972! Used books may not include

[...]

Price:

$8.77

Add to Cart

Comments:

Connecting readers with great books since 1972! Used books may not include

[...]

Seller: Big River Books

★

Location: Powder Springs, GA

Condition:

This book is in Very Good condition. The cover and pages have minor shelf wear. Binding is tight and pages are intact.

Price:

$10.27

Add to Cart

Comments:

This book is in Very Good condition. The cover and pages have minor shelf wear. Binding is tight and pages are intact.

Seller: One Planet Books

★

Location: Columbia, MO

Condition:

Ships in a BOX from Central Missouri! May not include working access code.

[...]

Price:

$10.97

Add to Cart

Comments:

Ships in a BOX from Central Missouri! May not include working access code.

[...]

Seller: SurplusTextSeller

★

Location: Columbia, MO

Condition:

Ships in a BOX from Central Missouri! May not include working access code.

[...]

Price:

$17.11

Add to Cart

Comments:

Ships in a BOX from Central Missouri! May not include working access code.

[...]

Seller: ErgodeBooks

★

Location: Houston, TX

Condition:

Sewn binding. Cloth over boards. With dust jacket. 299 p. Contains: Illustrations.

Price:

$17.55

Add to Cart

Comments:

Sewn binding. Cloth over boards. With dust jacket. 299 p. Contains: Illustrations.

Seller: indoo.com

★

Location: Avenel, NJ

Condition:

9780029001011.

Price:

$37.61

Add to Cart

Comments:

9780029001011.

Seller: Bonita

★

Location: Santa Clarita, CA

Condition:
Shipping Icon

Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Price:

$42.01

Add to Cart

Comments:

Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Seller: ErgodeBooks

★

Location: Houston, TX

Condition:

Sewn binding. Cloth over boards. With dust jacket. 299 p. Contains: Illustrations.

Price:

$43.15

Add to Cart

Comments:

Sewn binding. Cloth over boards. With dust jacket. 299 p. Contains: Illustrations.

Seller: Poverty Hill Books

★

Location: Mt. Prospect, IL

Condition:
Shipping Icon

HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,

Price:

$43.92

Add to Cart

Comments:

HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,

Seller: Folded Corner Books

★

Location: Endicott, NY

Condition:
Shipping Icon

Size: 8vo-over 7Â¾-9Â¾Tall; Type: Book In a fascinating and insightful

[...]

Price:

$46.18

Add to Cart

Comments:

Size: 8vo-over 7Â¾-9Â¾Tall; Type: Book In a fascinating and insightful

[...]

Please Wait

Error title

Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

Notify Me When Available