Managing Brand Equity Capitalizing on the Value of a Brand Name
- List Price: $35.00
- Binding: Hardcover
- Publisher: Simon & Schuster
- Publish date: 06/01/1991
Description:
Citing dozens of examples from companies such as Ivory, Nissan, and Ford, this book shows the advantages of putting the long-term health of a brand over short-term performance.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
BookReadingInc
|
Acceptable
|
$10.81
|
BookReadingInc
|
Good
|
$13.38
|
|
Orion Tech
Good |
$1.68
|
|
PlumCircle
Good |
$2.73
|
|
Solr Books
Very Good
|
$4.38
|
|
Half Price Books Inc
Very Good
|
$4.50
|
|
Wonder Book - Member ABAA/ILAB
Good |
$4.72
|
Ergodebooks
|
Good |
$5.03
|
|
HPB Inc.
Very Good
|
$5.83
|
|
One Planet Books
Good |
$6.73
|
Ergodebooks_N
|
Good |
$9.32
|
|
justsomedeals
Like New |
$9.55
|
readmybooks
|
Acceptable |
$10.71
|
|
SurplusTextSeller
Good |
$11.06
|
readmybooks
|
Good |
$13.24
|
|
upickbooks/Daisy Li
New
|
$18.11
|
|
Websew.com Inc
New |
$28.55
|
Ergodebooks_N
|
New |
$28.67
|
|
Poverty Hill Books
New
|
$33.70
|
|
Folded Corner Books
Like New
|
$35.43
|
|
GridFreed
New |
$65.47
|
Please Wait