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Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

  • ISBN: 9780029001011
  • ISBN10: 0029001013

Managing Brand Equity Capitalizing on the Value of a Brand Name

by David A. Aaker

  • List Price: $35.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 06/01/1991
  • ISBN: 9780029001011
  • ISBN10: 0029001013
used Add to Cart $25.26
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Product notice Not returnable and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $18.11
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Citing dozens of examples from companies such as Ivory, Nissan, and Ford, this book shows the advantages of putting the long-term health of a brand over short-term performance.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: BookReadingInc
Location: Artesia, CA Ask seller a question
Condition: Acceptable
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Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
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$10.81
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Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Seller: BookReadingInc
Location: Artesia, CA Ask seller a question
Condition: Good
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Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Price:
$13.38
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Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Seller: Orion Tech
Location: Arlington, TX
Condition: Good
Size: 6x1x9;
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$1.68
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Size: 6x1x9;
Seller: PlumCircle
Location: West Mifflin, PA
Condition: Good
Somewhat damaged. May have bumped corner, torn or missing dust cover, folded
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$2.73
Comments:
Somewhat damaged. May have bumped corner, torn or missing dust cover, folded
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Seller: Solr Books
Location: Skokie, IL
Condition: Very Good
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Seller: Half Price Books Inc
Location: Dallas, TX
Condition: Very Good
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Connecting readers with great books since 1972! Used books may not include
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Price:
$4.50
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Connecting readers with great books since 1972! Used books may not include
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. Very Good dust jacket. A copy that has been read but remains
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Price:
$4.72
Comments:
Good condition. Very Good dust jacket. A copy that has been read but remains
[...]
Seller: Ergodebooks
Location: White Haven, PA Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.
Price:
$5.03
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Seller: HPB Inc.
Location: Dallas, TX
Condition: Very Good
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Connecting readers with great books since 1972! Used books may not include
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Price:
$5.83
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Connecting readers with great books since 1972! Used books may not include
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Seller: One Planet Books
Location: Columbia, MO
Condition: Good
Ships in a BOX from Central Missouri! May not include working access code.
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Price:
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Ships in a BOX from Central Missouri! May not include working access code.
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Seller: Ergodebooks_N
Location: Houston,, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.
Price:
$9.32
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Buy with confidence. Excellent Customer Service & Return policy.
Seller: justsomedeals
Location: Niagara Falls, NY
Condition: Like New
Size: 6x1x9; Pages are clean, free from marks and folds. Cover, edges and corners show minimal shelf wear.
Price:
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Size: 6x1x9; Pages are clean, free from marks and folds. Cover, edges and corners show minimal shelf wear.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Acceptable
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
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Price:
$10.71
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IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
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Seller: SurplusTextSeller
Location: Columbia, MO
Condition: Good
Ships in a BOX from Central Missouri! May not include working access code.
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Price:
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Ships in a BOX from Central Missouri! May not include working access code.
[...]
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Good
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
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Price:
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IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
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Seller: upickbooks/Daisy Li
Location: Daly City, CA
Condition: New
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Seller: Websew.com Inc
Location: Avenel, NJ
Condition: New
0029001013.
Price:
$28.55
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0029001013.
Seller: Ergodebooks_N
Location: Houston,, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.
Price:
$28.67
Comments:
Buy with confidence. Excellent Customer Service & Return policy.
Seller: Poverty Hill Books
Location: Mt. Prospect, IL
Condition: New
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HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,
Price:
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HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,
Seller: Folded Corner Books
Location: Endicott, NY
Condition: Like New
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Size: 8vo-over 7¾-9¾Tall; Type: Book In a fascinating and insightful
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Price:
$35.43
Comments:
Size: 8vo-over 7¾-9¾Tall; Type: Book In a fascinating and insightful
[...]
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Size: 98x17x148; New. In shrink wrap. Looks like an interesting title!
Price:
$65.47
Comments:
Size: 98x17x148; New. In shrink wrap. Looks like an interesting title!
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