Managing With Dual Strategies Mastering the Present Preempting the Future
- List Price: $32.95
- Binding: Hardcover
- Publisher: Simon & Schuster
- Publish date: 08/01/1993
Description:
Internationally renowned for his pioneering work on strategic market planning, Abell once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for the present and, even more important, for the future--and he tells how to get there.
Expand description
| Seller | Condition | Comments | Price |
|
Ergodebooks
|
Good |
$7.38
|
|
Bonita
|
Good |
$40.58
|
|
Ergodebooks
|
New |
$59.10
|
Please Wait