Marketing:Best Practices
- List Price: $253.95
- Edition: 01
- Publisher: Cengage
- Publish date: 03/01/2000
Description:
The Dryden Press has brought together sixteen of the best and brightest authors in marketing to create the most cutting-edge text to hit the principles market in years. The premise behind Marketing: Best Practices was to combine the expertise of leading marketers into a principles text that offers the best of the best in every chapter. Each chapter is penned by an authority from that particular field of marketing, many of whom are widely renowned inside the room and the boardroom for their marketing acumen. This revolutionary new text combines the best practices from every area of marketing - from advertising to services, consumer behavior to retailing, international to technology.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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HPB-Red
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Wonder Book - Member ABAA/ILAB
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Like New |
$7.73
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Wonder Book - Member ABAA/ILAB
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$7.73
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