Strategic Management Concepts for Management
- List Price: $105.95
- Binding: Paperback
- Edition: 2
- Publisher: Cengage
- Publish date: 07/01/1997
Description:
Leading case expert L.J. Bourgeois is teamed with well-known researchers and instructors Irene Duhaime and Larry Stimpert, to author the second editon of Strategic Management. A premiere text and casebook, it is unique in that is emphasizes the importance of strategic management from the role of a general manager. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.
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