Marketing Strategy:Global Perspective
- List Price: $83.50
- Publisher: 6X,DRYDEN
- Publish date: 02/01/2004
Description:
Marketing Strategy: A Global Perspective introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the "4 Ps" of marketing in a broader framework with a strategic application in addressing global strategy. This innovative new text features cases from varied industries, and further highlights a cross-section of organizational and consumer goods organizations.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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A2ZBooks
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$73.12
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