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Electronic Commerce: the Strategic Perspective

by Watson, Richard T. A Pitt, Leyland F.

  • ISBN: 9780030265334
  • ISBN10: 0030265339

Electronic Commerce: the Strategic Perspective

by Watson, Richard T. A Pitt, Leyland F.

  • List Price: $70.95
  • Binding: Paperback
  • Publisher: Cengage
  • Publish date: 07/01/1999
  • ISBN: 9780030265334
  • ISBN10: 0030265339
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Description: This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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