Building Brand-Width: Closing the Sale Online
- List Price: $27.00
- Binding: Hardcover
- Publisher: HarperBusiness
- Publish date: 01/01/2000
Description:
Sergio Zyman is back. His The End Of Marketing As We Know It powerfully defined the new rules of marketing -- marketing as serious business, not fun and games. Now, along has come the Internet economy, and with this "new, new thing" a kind of "new, new marketing". But the simple question is, "Does it work? Does it get results?"
Expand description
The news on Internet marketing is simple: just as traditional marketing that fails to move merchandise is useless, Internet marketing that fails to close the sale online is a fruitless exercise. In addition to this, though, marketing online must be faster, more focused, in order to be more effective. It must develop brandwidth with consumers on the Net -- one consumer at a time. Teaching the lessons of e-marketing, Zyman is joined by his partner in Z Group, fellow marketing legend Scott Miller. They have developed the 10 Commandments of Building Brandwidth -- a straight-from-the-shoulder guide to effective marketing on the Web, and off the Web. These are the new rules. Are you ready?
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
|
Greenworld Books
|
Like New |
$2.04
|
|
HPB-Emerald
|
Very Good
|
$4.95
|
|
Wonder Book - Member ABAA/ILAB
|
Very Good |
$6.52
|
|
Wonder Book - Member ABAA/ILAB
|
Good |
$6.52
|
|
Persephone's Books
|
Very Good
|
$12.37
|
|
BingoBooks2
|
Like New
|
$13.60
|
|
Gear
|
Like New
|
$20.98
|
|
Bonita
|
Good
|
$29.44
|
Please Wait