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The McKinsey Way

by RASIEL

  • ISBN: 9780070534483
  • ISBN10: 0070534489

The McKinsey Way

by RASIEL

  • List Price: $30.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill Education
  • Publish date: 02/01/1999
  • ISBN: 9780070534483
  • ISBN10: 0070534489
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This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
-- How emotion works to cement customer loyalty
-- The 3 Emotional E's -- Equity, Experience, and Energy

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