Advertising Communications & Promotion Management

by Rossiter, John R.

ISBN: 9780070539433
ISBN10: 007053943X

Advertising Communications & Promotion Management

by Rossiter, John R.

List Price: $98.44
Binding: Hardcover
Edition: 0002
Publisher: McGraw-Hill Companies
Publish date: 03/01/2003
ISBN: 9780070539433
ISBN10: 007053943X

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Description: The second edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter-Percy framework.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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640 p. McGraw-Hill Series in Marketing.

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Advertising Communications & Promotion Management

by Rossiter, John R.

Advertising Communications & Promotion Management

by Rossiter, John R.

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