The New Positioning the Latest on the World's #1 Business Strategy
- List Price: $12.95
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 01/01/1997
Description:
Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this classic book, has taken positioning to the next level--in a path-breaking volume that is the marketing treatise for the next decade. He demonstrates what it takes to keep companies moving onward and upward.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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