The Transformation Imperative: Achieving Market Dominance Through Radical Change
- List Price: $27.95
- Binding: Hardcover
- Publisher: McGraw-Hill Companies
- Publish date: 05/01/1996
Description:
This book will challenge managers to rethink how they manage change. The author argues that only when change programs are deep & fully integrated across the organization can the enterprise truly be transformed. And the alternative to transformation is certain destruction. The Transformation Imperative presents workable tools & a practical framework for evaluating & implementing change programs. Managers must ask four key questions of every change programs. Is it integrated with the long-term goals of the company? Is it consistent with the company's culture? Is it feasible based on available resources? Is it desirable for all who must implement it? Only when all four criteria are satisfied can the enterprise achieve real & continuous transformation.
Expand description
Please Wait