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The Ultimate Guide to Sports Marketing

by GRAHAM

ISBN: 9780071361248
ISBN10: 0071361243

The Ultimate Guide to Sports Marketing

by GRAHAM

List Price: $47.00
Binding: Hardcover
Edition: 2
Publisher: McGraw-Hill
Publish date: 03/01/2001
ISBN: 9780071361248
ISBN10: 0071361243

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Description: An insider's look at the world of sports marketing, from the high-profile writing team that helped define the field. This is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Includes use of the Internet, contract negotiations with sponsors, and specifics of licensing deals.

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The Ultimate Guide to Sports Marketing

by GRAHAM

The Ultimate Guide to Sports Marketing

by GRAHAM

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