Customer Relationship Management
- List Price: $22.00
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill Education
- Publish date: 09/01/2001
Description:
As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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